WhereThen - Smart Site Selection
Our data products are most commonly used to support location analysis and planning — helping retailers, restaurants, and property teams make critical decisions about site selection and planning.
Drawing on our experience with a wide range of customers, we’ve developed a general framework for analysing and scoring locations. This methodology underpins a new prototype tool we're building, called WhereNext.
WhereThen Framework
Metrics and analysis that directly support better decisions
Clear ranking and scoring for all measures
Relative as well as absolute comparisons (e.g. Site A has 50% of the footfall of Site B)
Pedestrian and non pedestrian visit analysis
Resident and worker catchment area analysis
Competitor and complementary points of interest analysis
Visitor demographics based on visitor home locations
